Press Room
Hybrid TV appoints new CEO for TiVo® business
Robbee Minicola, former Client Services & Research Director of the Seven Network, has been appointed Hybrid Television Services CEO
SYDNEY, Australia, Thursday 9 October, 2008 - Hybrid Television Services (ANZ) Pty Ltd, the exclusive licensee of TiVo products in Australia and New Zealand, announces the appointment of Robbee Minicola to the position of Chief Executive Officer early October.
In her new position as CEO, Robbee has full responsibility for Hybrid Television Services (Hybrid TV) the convergent media platform of the Seven Media Group (SMG) and for growing the TiVo brand in the local market.
According to Minicola, "as SMG expands from a broadcaster to content provider across multiple platforms the TiVo media device will play an integral role. Through blending digital television with broadband content and services we will be able to provide Australians with a unique experience. The fight for penetration isn't about volume - the fight is about content, services and a better user experience. With the TiVo media device - we can fight, and win, on all battlefields."
James Warburton Chief Sales & Digital Officer, Seven Media Group commented, "Robbee has achieved demonstrated financial benefits to our business in terms of digital, cross platform and branded entertainment while at Seven. Her move to lead Hybrid TV enables focus on building both the brand and broadband content portfolio to deliver a significant customer footprint. We believe Robbee brings with her the right mix of marketing and product development experience to strengthen the group's position in convergent media, and equally importantly, a pathway to monetise new platforms underpinning our core capability of ad-funded services over consumer-pays."
Robbee has a rich background in digital services and delivery specialising in marketing across broadcast television, online and mobile. She holds an Advanced MBA from Adelaide University and is a Fellow and CPM of the Australian Marketing Institute.
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NOTES TO EDITORS
About Hybrid Television Services and the TiVo media device
Hybrid Television Services (ANZ) Pty Limited is a subsidiary of the Seven Media Group and is the exclusive licensee of TiVo products in Australia and New Zealand. The TiVo media device converges digital terrestrial television with broadband services and content. The product was originally pioneered in 1997 in the USA by TiVo Inc. In 2008, TiVo technology was brought to Australia by Hybrid Television Services (ANZ) Pty Limited and is now available from selected retail outlets.
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